The 9 most successful laws in marketing

One of the most important means we found in the world’s books on marketing is 9 ways or approaches through which your own project can succeed, known as 9 profitable marketing practices.

1. Win by high quality.

2. Win by better service

3. Win through lower prices

Low price strategies have been successful for a number of companies, but it is necessary that low price pioneers are careful because it is possible to enter the market suddenly a second factory with low prices, but low prices alone are not enough. It is necessary to have a standard of quality and service so that customers feel that they are buying something of value and not only a low price

4. Win by a larger share in the market

Pioneers of the largest share in the market make more profits than their competitors. There is a famous proverb that says eat yourself before somebody eats you, and this is used in many companies by coming down in the market with many names, all under one company, and this is called the strategy of merger and acquisition.

5. Win by adapting and designing the product according to the needs of customers

Many consumers prefer a producing company that separates its products according to their needs and desires and has knowledge of everything they want. This method benefits the seller in developing and developing his products, but in return, implementation costs can be high and this method can succeed in some companies, but Kotler stressed that the majority of companies find it a strategy that is not profitable, for example: producing a car on demand according to the desire of the consumer (Rolls Royce).

6. Win through continuous product development

Continuous product development is a successful strategy, especially if the company wants to be a leader in the development of a particular product, but not every development is acceptable and profitable because there are products that have a maximum level of development. If you reach any development after it, it will be ineffective. Example: Apple company.

7. Win by innovating in the product

There is a common warning in the corporate world Kotler said “innovate or evaporate” and this is true if you think about this warning or proverb, you will find it applies to many companies that have evaporated from the market because they did not renew their products, and other companies came to know what consumers need , Other companies came to know what consumers need and Samsung implemented it, for example, which eliminated many companies that were in the market, such as Nokia, and until now it is swept in the markets.

8. Win by entering high-growth markets

High-growth markets steal lights such as solid electronics, robotics, telecommunications markets, and companies in this field have made very many profits, but it is necessary to be careful because fast-growing markets have a shortening or slow work, means exit from competition such as LG exiting mobile phones.

9. Win by anticipating the customer’s expectations

This is one of the most important and best strategies, even if it is just meeting the customer’s expectations, this brings him satisfaction, imagine if they precede their expectations? Sure, something like this will make them happy and your stay and continuity with customers will be almost certain, but the problem with this strategy is that they will demand higher expectations next time and this will make the process of anticipating the customer’s expectation more difficult every time than last time.